What Is SEO / Search Engine Optimization? Importance of SEO in Digital Marketing: SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing customers to your business. PROBLEM DOMAIN: Importance of SEO in digital marketing Why do we need SEO today? Where does the problem lie? Let us consider a situation: • You wish to buy a “blue denim shirt”. • You decide to look for it online • You type “buy blue denim shirt online” in the Google search engine bar • What happens next? • A race has begun!! • E-commerce websites like these are numerous in numbers. And all of them will be fighting to get listed in the SERP for the search you just made. • Where do you look for the search results? • First page, second, maybe third… • A maximum of 5 pages in the worst-case scenario Now, what happens to the sites that do not make it to the top 5 pages of the search results? They lose out on customers, traffic and conversions. What is the use of making a website if people do not visit it? In today’s world, where all major businesses have gone online, your business can suffer major setbacks if your website is not listed among the top few pages of search results. So what is the solution? The answer is Search Engine Optimization • SEO enables you to not only get listed on SERP but also expand your business • Studies have proved that SEO can boost the number of visitors on your website by 400% and customer conversions by 100% Why Is SEO Important in Digital Marketing: Importance of SEO in digital marketing SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can positively impact your bottom line. However, the search results have evolved over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites. Also, features like rich results and Knowledge Panels in the search results can increase visibility and directly provide users with more information about your company. In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more. BRAND AWARENESS: Importance of SEO in digital marketing 1. Ease of access:- Information accessed at a fast rate using many digital mediums, such as Facebook, YouTube, Forums, and Email etc. The targeted audience can ask questions about the brand and get familiar with it, which traditional forms of Marketing may not offer. 2. Competitive advantage:- Businesses can pinpoint clients’ behavioural patterns and gather feedback on their needs, which has a larger impact on those consumers who are active social media users. 3. Effectiveness:- Digital marketing enables us to reach vast numbers of potential consumers simultaneously. No geographical limitations This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from. Why SEO: Importance of SEO in digital marketing In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. If you have a website, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is essential because: • The majority of search engine users are more likely to choose one of the top 5 suggestions on the results page. To take advantage of this and gain visitors to your website or customers to your online store, you need to rank as higher as possible. • SEO is not only about search engines, but good SEO practices improve the user experience and usability. • Users trust search engines, and having a presence in the top positions for the keywords the user is searching increases the website’s trust. • SEO is also good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. • SEO is also important for the smooth running of a big website. Web sites with more than one author can benefit from SEO directly and indirectly. Their direct benefit is an increase in search engine traffic, and their indirect benefit is having a common framework (checklists) to use before publishing content on the site. • SEO can put you ahead of the competition. If two websites sell the same thing, the search engine optimized website is more likely to have more customers and make more sales. How Will We Do It? • We will build an interactive website and perform search engine optimization. • We will buy an appropriate domain name and web hosting. • This will be preceded by exhaustive keyword research on our part. • There are mainly two kinds of SEO techniques  On-page SEO  Off-page SEO • Apart from this, we’ll be using web analytics. • Google analytics is the service that would help us in this. On-Page SEO On-page SEO is carried out on every page of the website. It includes those changes that we make to our site or on which we develop a website that makes it search